Featured Products

Featured Products

  • Is your project ready for production? Are you still kicking a few ideas around? Do you need to budget for your next project?

  • Whether it's an existing order or new, we can make the process simple and easy.

  • Our online file transfer system allows you to easily send us a file.

 

Full Service Digital & Offset Printing in Rochester

Welcome: Rochester Full Service Professional Printing at Ultraprint Corp

Welcome to Ultraprint Corporation!
Rochester’s full-service printing company.

At Ultraprint, we provide printing the way you want it, when you want it. With a combination of state-of-the-art, high quality digital printing equipment and our own proprietary expertise we are able deliver custom branded company internal printing collateral and marketing material that convert shoppers into paying customers. We work with nearly 400 companies who require the quality that we provide, the confidence that things will done right and the peace of mind it will be ready on-time - plus we have the ability to offer a wider range of quantity options - without sacrificing quality or value.

With over 45 years of experience, we can handle any job—business and promotional printing, stationary and letterheads, posters and signs, color copies, photo prints and much more.

Take a look at all of our printing services or contact us to work out the details of your project.


Take Advantage of Instagram Stories for Business

Take Advantage of Instagram Stories for Business

As a marketing professional, you’ve heard about Instagram. And with more than one billion people on the platform, hopefully you’ve already created an account for it, too. However, have you heard about Instagram Stories?

Instagram launched their “Stories” feature in August of 2016. If you haven’t heard of Instagram Stories before, here’s the lowdown: it’s a feature in the platform which allows users to post a photo or video on Instagram, which lasts for only 24 hours. These posts don’t appear on the regular grid system of Instagram, but rather in their own section above a user’s feed. You can even add text, GIFs, music, polls, etc. to your Instagram Story to make it come alive and interact with those watching it. 

But enough about the background of Instagram Stories—how can you use them? The Stories feature on Instagram is a helpful tool any marketer can utilize. Here are some ideas for how to take advantage of Instagram Stories for business.

1. Go behind the scenes.
One of the best ways to take advantage of Instagram Stories is to go “behind the scenes” within the company. Followers love feeling like they get the inside scoop on something, so help humanize the business by showing a raw, informal glimpse inside to customers. Of course, be mindful to stay on brand and don’t get too personal.

2. Share a special offer. 
Like we said: followers love feeling like they receive special treatment. Help boost your followers through Instagram Stories by sharing a special offer just with those who watch the story. After 24 hours, the story will disappear, and anyone who doesn’t follow the story will wish they had, and will keep a sharp eye out for another later.

3. Interview a team member. 
Speaking of going behind the scenes, why not interview a team member on your Instagram Story, to show a more personal side of the business? Host a variety of team members and ask them questions about the job, the business and even—when appropriate—their personal lives. Followers will enjoy feeling more connected to the humans behind the work.

4. Engage with customers.
When it comes to engaging with customers, Instagram is an extremely useful tool. Use Instagram Stories to your advantage by engaging with customers through different features on the platform, such as hashtags, polls or questions. You can even reply to customers’ stories, or answer any comments or questions they send in to yours.

5. Encourage influencer marketing.
Encourage influencer marketing by hosting challenges which ask followers to tag the business in their post, tag their own followers on your post or even share your post on their own Instagram Story. With Instagram Stories, you have influencers all around you who can share products or services with other followers around them.

6. Create a tutorial.
Finally, consider using Instagram Stories to create a tutorial, showcasing your product or services. For instance, a printing company might share a tutorial on how a follower can design the perfect holiday card for the upcoming season. By creating a tutorial, you show followers how your business can fit easily and seamlessly into their lives.

There’s no doubt about it: Instagram is a beneficial tool for marketing. And with their latest feature Instagram Stories, a business can reach a whole new level of engagement with followers. Use these tips to take advantage of Instagram Stories for business and see how you can increase your bottom line.